PREVOIRA
(French) prévoir – /pʁe.vwaʁ/ verb: organize in advance, decide for the future
Prevoira Inc. is a boutique consultancy focused on helping businesses improve their financial and operational health as they grow, mature and scale by applying effective FP&A, advising and mentoring, performance management, financial modeling, and systems analysis.
Today’s companies are faced with an array of complex issues that impact their future. Prevoira helps you:

UNDERSTAND THE VALUE DRIVERS
Determine the leading indicators that impact the financial health of the company

BUILD THE OPERATING MODEL
Create a forward-looking financial view of the organization based on the value drivers

NAVIGATE YOUR TEAMS TOWARDS THE FUTURE
Advise and mentor your leadership team & finance staff towards the key objectives of the organization

ASSESS SYSTEM NEEDS
Determine the appropriate level of infrastructure to support sustainable growth
ABOUT

Matt is a high-tech finance and operations executive, team builder and turnaround strategist with extensive experience serving as the Finance lead for multi-million to billion-dollar divisions at start-ups and global technology companies such as Busbud, Wish, Uber, Revinate and Expedia Group (including Hotwire). He delivers financial and operational excellence by combining financial, business and interpersonal acumen, optimizing financial management structures, policies and processes to maximize efficiency and profitability. Matt is also an accomplished author and speaker in the FP&A community.
His expertise spans FP&A and strategic planning, budgeting and forecasting, B2B SaaS and B2C ecommerce & marketplaces, financial modeling, systems implementation, business transformation and change management, and fundraising and capital management. Matt holds an MBA from the Ivey School of Business (Western University) and Master’s and Bachelor’s degrees in Mathematics (Computer Science) from the University of Waterloo, and is fluent in French.
Key contributions include:
- Busbud
- Centralized finance teams across 12 entities in 10 countries on 4 continents (~20 HC), standardizing financial controls, a new 8-day consolidated close and consistent management reporting.
- Hired key senior accounting leaders and built a brand-new FP&A team focused on forecasting, performance management and business partnership while driving 60%+ YoY global revenue growth.
- Closed an acquisition in South Africa in partnership with Corporate Development, while raising $28M CAD in Series D convertible notes.
- Migrated banking operations across all entities globally to a single banking platform to streamline operations.
- Led the Online Marketing team (4 HC) for 4 months, developing performance reporting on key drivers and metrics to power near triple-digit growth across low- and high-cost channels.
- Wish
- Led internal financial business partnering for entire company including pricing, logistics, customer experience, fraud, infrastructure, supply management, payments, incentives, and budgeting for headcount & vendor spend.
- Led implementation of first-ever FP&A planning system at Wish (Planful) to integrate internal operational data, financial data (NetSuite) & headcount (Workday) to provide the right granularity to evaluate business performance.
- Built team from 1 analyst to 8 FTE (7 managers) over a span of 8 months to fill significant gaps in financial processes & systems, country-based forecasting, spend management, and business case modelling.
- Uber
- Led development of 2020 plan delivering $250M in annualized savings, and established first-ever internal forecast review process for CommOps.
- Partnered with senior executives, grew staff from 5 to 14 FTEs, increased team from 2 managers and 3 associates to 4 managers and 10 associates, and in only 7 months strengthened efficiency across APAC, EMEA, LATAM and US.
- Drove the financial analysis for COVID projections which led to reduction of 40% across 10K global CommOps staff and an extra $250M in annualized cost savings.
- Developed vendor management invoicing and accruals system which improved cost visibility and auditability.
- Revinate
- Led fundraising efforts and in turn successfully closed $15M Series D venture debt from Horizon Capital.
- Developed top performing finance and business operations team with a director, senior manager, 3 analysts and 4 accountants to fulfill FP&A, accounting and billing, treasury, equity, Dealdesk, sales planning and operations activities all of which led to high achieving workplace.
- Restructured aged Salesforce installation, transitioned to Netsuite from FinancialForce, and created outsourced collections team to tackle unattended accounts which reduced DSO +50% YoY.
- Expedia Group
- Led the FP&A teams for 5 different brands globally over 4.5 years, including interim CFO of Hotwire in 2015.
- Negotiated the P&L budgets across each of the brands in the range of $100-$300M in revenue to optimize EBITDA.
- In each brand, overhauled financial management by eliminating gaps in processes, instituting corporate reporting standards and implementing financial systems to improve accuracy, quality and timely production of deliverables.
BLOG

Key Learnings in Forecasting Travel Marketplaces
In over a decade of FP&A forecasting for online travel marketplaces (OTAs), I’ve learned a lot about how they operate, specifically their predictability, optimisation, and goal setting. This article covers…

Evaluating Financial Planning Tools for Startups
Throughout my experience, I have found that both startups and mature organizations can benefit from installing a financial planning tool regardless of stage of maturity. In each organization I have…

Evaluating Business Cases in a Marketplaces Environment
Providing decision support on product offerings in an online marketplaces environment requires digging deep on the granularity of the key business drivers to evaluate success. Using a method called “A/B…

Crisis Management: Business Priorities for Finance Leaders
My talk on Crisis Management can be viewed on the World Finance Forum website at: Crisis Management: Business Priorities for Finance Leaders

Advancing FP&A Teams with Technology and Automation
Matt Armstrong, Senior Director of Financial Planning and Analysis at Wish, joins us to discuss how to optimize the performance of your FP&A team, including integrating automation into the development…

Hiring in FP&A: How to get the best people on board
I have been fortunate enough to work in Financial Planning and Analysis (FP&A) roles for more than 10 years now. Throughout my career, I have interviewed hundreds of candidates for…

Organizational Design – Uber as a Case Study
Right after Uber completed its IPO in June of 2019, I had the opportunity to help build out the Customer Support (i.e. CommOps) and Insurance Finance function at Uber. I…

The Key to Building an Effective Ecommerce FP&A Team
Today’s online ecommerce environment is ever-changing and ultra-competitive. A financial planning and analysis (FP&A) team must to be able to partner with its business leaders and meet growth objectives while…

The 10 Things I Learned Leading FP&A Teams through Crises
Imagine you come into a new job thinking that it was going to be a challenge – then it turns out to be not just a challenge but instead it’s…

How do you ensure P&L alignment with all the stakeholders in an ecommerce organization?
In any type of organization, Finance (often FP&A) has always had healthy conflict being at opposite ends of the spectrum with partner teams: FP&A wants to grow the bottom-line operating…
